eTourism: Critical information and communication technologies for tourism destinations
- Title
- eTourism: Critical information and communication technologies for tourism destinations
- Editor(s)
- Wang, Youcheng
- Pizam, Abraham
- Date
- 2011
- Is Part Of
- Tourism Destination Marketing and Management: Collaborative Strategies
- Language
- eng
- Publisher
- CABI Publishing
- Place Published
- Wallingford
- ISBN
- 978-1-84593-762-1
- Abstract
- This chapter examines how information and communication technologies play an important role in each of the five stages of the buyers' decision making process, and that eTourism is in the centre of consumer processes for purchasing tourism products. These five stages include need recognition, information search, evaluation of alternatives, purchase decision and post-purchase behaviour.
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